allowance advertising allowance

скидка (с цены поставляемого товара) с целью компенсации затрат на рекламу

Англо-русский словарь по экономике и финансам. — М.: Экономическая школа. . 1993.

Смотреть что такое "allowance advertising allowance" в других словарях:

  • Advertising Allowance — Money that a product manufacturer or service provider pays to a retailer to get the word out about a product. The company may establish requirements for the retailer to receive the allowance, such as getting the company s approval of the… …   Investment dictionary

  • Advertising Checking Bureau - ACB — An organization that serves the trade promotion industry by developing and managing incentive programs. The Advertising Checking Bureau (ACB) also offers a variety of additional services to companies, including advertising tracking, brand… …   Investment dictionary

  • advertising allowance — A price concession given by a manufacturer of a product to a retailer to allow him to pay for local advertising. It is an effective way of advertising both the product and the retail outlet …   Big dictionary of business and management

  • Advertising Allowance — ähnlich dem Werbekostenzuschuss, den ein Hersteller einem Händler oft für die prominente Bewerbung seiner Produkte (z.B. erste Seite eines Handzettels/Prospektes) gewährt. Vgl. auch ⇡ Händlernachlass …   Lexikon der Economics

  • promotional allowance — A payment or price reduction to reward dealers for participating in advertising programmes and sales support programmes …   Big dictionary of business and management

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  • Whopper — This article is about the hamburger. For the candy, see Whoppers. For other uses, see Whopper (disambiguation). Whopper A Burger King Whopper sandwich Nutritional value per serving Serving size …   Wikipedia

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  • Blyk — Infobox Company company name = Blyk company company type = Private foundation = Helsinki, Finland location = flagicon|Finland Helsinki, Finland key people = Pekka Ala Pietilä area served = Great Britain industry = Telecommunications operating… …   Wikipedia

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